The Clean Remedy

The Clean Remedy, a green cleaning business, initially focused on residential cleaning decided to expand into commercial cleaning for office buildings. Despite their dedication to sustainability and quality, they struggled to attract commercial clients and needed help with client and staff management.

Web Design

Finance

Digital Marketing

"I was blown away by the quality of the service I received from Task Allot. They really took the time to understand my business and brought it to life in a way that exceeded my expectations. Choosing Task Allot for our website redesign, SEO, and digital marketing needs was the best decision we've made. The transformation has been remarkable. Our site now reflects our brand perfectly, and our search engine rankings have soared. The team's professionalism, attention to detail, and dedication were evident throughout the project. They not only delivered on their promises but also provided valuable guidance and advice. Task Allot's expertise shines through in every aspect of their work. Thanks to Task Allot, we've seen tangible results and are excited about the growth opportunities ahead. Highly recommended!"

About the project

The Clean Remedy encountered several obstacles as they expanded into the commercial cleaning market. Their brand identity struggled to convey their expertise in green cleaning to potential commercial clients. Their website, tailored for residential customers, lacked the professionalism and detailed information required to attract office building managers. Furthermore, their marketing efforts were not effectively targeting the right audience, and they faced challenges in managing the financial complexities of their growing business.

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The solution

Task Allot addressed these challenges through four key service bundles: Branding, Web Design, Digital Marketing, and Finance.

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1. Branding Bundle: To effectively communicate The Clean Remedy’s expertise in green commercial cleaning, we undertook a comprehensive rebranding effort. This included:

Logo Design: Creating a new, professional logo that reflected their commitment to green cleaning and appealed to commercial clients.
Brand Messaging: Developing clear, consistent messaging that emphasized their eco-friendly approach and reliability in commercial cleaning.
Visual Elements: Designing business cards, brochures, and other marketing materials that aligned with the new brand identity, ensuring a cohesive and professional look.

2. Web Design Bundle: We transformed The Clean Remedy’s website to cater specifically to commercial clients by:

Professional Layout: Designing a sleek, professional layout that highlighted their services and experience in the commercial sector.
Dedicated Sections: Adding sections for commercial cleaning services, client testimonials, and case studies to build credibility.
Content Optimization: Writing compelling content that detailed the benefits of green cleaning for businesses and provided clear calls to action for potential clients.
Mobile Optimization: Ensuring the website was fully responsive and user-friendly on all devices, making it accessible for busy office managers.

3. Digital Marketing Bundle: We implemented a targeted digital marketing strategy to increase visibility and attract commercial clients through:

Social Media Campaigns: Creating targeted ads and posts on platforms like LinkedIn and Facebook aimed at office building managers and business owners.
Email Marketing: Developing email campaigns to reach out to potential commercial clients, showcasing their green cleaning services and benefits.
Content Creation: Producing blog posts, articles, and videos that highlighted the advantages of green cleaning and featured success stories from existing clients.
Paid Advertising: Running Google Ads and social media ads to drive traffic to the new website, focusing on keywords and interests relevant to commercial cleaning services.

4. Finance Bundle: To support The Clean Remedy’s business growth, we streamlined their financial processes by:

Accounts Payable/Receivable: Implementing efficient systems to manage invoices and payments, ensuring timely transactions and better cash flow management.
Payroll Processing: Automating payroll to reduce errors and ensure compliance with tax regulations.
Financial Reporting: Providing detailed financial reports and analysis, giving the owners insights into their financial health and performance, and helping them make informed decisions.

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Results

The comprehensive approach delivered impressive results for The Clean Remedy:

Branding: Enhanced brand identity increased recognition and trust among commercial clients.
Web Design: Website traffic increased by 150%, with a 75% rise in inquiries from commercial clients.
Digital Marketing: Social media engagement grew by 200%, and email marketing campaigns achieved a 30% conversion rate. Paid advertising efforts led to a 50% increase in qualified leads.
Finance: Streamlined financial processes reduced administrative overhead by 40%, allowing more focus on strategic growth.
‍Time Saved: 95 hours saved over a six-month period.

‍Key Figures:

Increase in Website Traffic: 150%
Visitor Engagement on service Pages: 70%
Growth in Social Media Engagement: 100%
Increase in Local Inquiries: 200%
Email Newsletter Open Rate: 65%
Time Saved: 210 hours saved over a six-month period.

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Overall, The Clean Remedy successfully transitioned into the commercial cleaning market, securing contracts with several office buildings and significantly expanding their business.

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